Performance Marketing Service
We know that running ads isn’t enough; what matters is getting results that grow your business. With data-backed strategies and hyper-targeted ads, we help businesses like yours drive conversions, boost sales, and maximize ROI. We optimize every click, ensuring your ad spend works harder for you.
Value-Driven Performance Marketing Scenario
Higher CTR
Targeted ads mean more clicks from interested users.
Better Conversion Rate
Relevant ads drive higher purchase intent.
Higher ROI
Every rupee spent delivers 4.5x returns, compared to a 50% loss in generic campaigns.
You own an E-commerce store selling fitness equipment. You invest ₹1,00,000 in a performance marketing campaign to increase sales. Always watch calculations.
Without Optimization (Generic Ads)
Total Ad Spend: ₹1,00,000
Click-Through Rate (CTR): 2% (2,000 clicks)
Conversion Rate: 1% (20 purchases)
Average Order Value (AOV): ₹2,500
Total Revenue: 20 purchases × ₹2,500 = ₹50,000
ROI: ₹50,000 – ₹1,00,000 = (-₹50,000 loss)
With Prospects Pulse (Data-Backed + Hyper-Targeted Ads)
Optimized Ad Spend: ₹1,00,000
Improved Click-Through Rate (CTR): 5% (5,000 clicks)
Enhanced Conversion Rate: 3% (150 purchases)
Average Order Value (AOV): ₹3,000
Total Revenue: 150 purchases × ₹3,000 = ₹4,50,000
ROI: ₹4,50,000 – ₹1,00,000 = ₹3,50,000 profit
I have good news.
It’s never too late to change this. Even if you feel behind now, a focused effort can rapidly turn things around – and we can help you do it.
Core Performance Marketing Services
Search Engine Marketing (SEM)
We create high-intent Google Ads and PPC campaigns that drive qualified traffic and conversions.
Social Media Advertising
We tap into platforms like Facebook, Instagram, and LinkedIn to engage your 4.9 billion audience and generate leads.
Video Marketing
Video ads increase purchase intent by 97%. We create engaging video content that connects with your audience and inspires action.
Customer Retention
Video ads increase purchase intent by 97%. We create engaging video content that connects with your audience and inspires action.
Local Business Promotions
Bring customers to your doorstep by running location-specific campaigns that target nearby prospects.
E-commerce Sales Campaigns
Fuel your online store with high-impact campaigns designed to boost conversions and drive repeat purchases.
App Install & Conversion Campaigns
Increase app downloads and user engagement with targeted campaigns that push your app to the forefront.
Reputation & Brand Building
Build trust and authority with strategic brand-building campaigns that shape positive perceptions.
How Do We Measure Performance Marketing Success?
Without Optimization (Generic Ads)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Customer Lifetime Value (LTV)
- Return on Investment (ROI)
Brands that track and optimize performance metrics regularly experience a 30% boost in ROI within 6 months.
Need Help?
FAQs
1. How can you improve my marketing ROI without increasing my ad spend?
We focus on optimization over expansion. Instead of increasing ad spend, we:
- Refine Targeting: Identify high-intent audiences that convert faster.
- A/B Test Creatives: Run multiple variations to determine the best-performing ad.
- Landing Page Optimization: Enhance conversion rates by ensuring seamless user experiences.
- Ad Scheduling & Bid Management: Show ads when your audience is most active to reduce CPC.
Results achieved: Businesses get 20–30% higher ROI without adding to their marketing budget.
2. What makes Prospects Pulse’s lead generation strategies different from other agencies?
Our lead-gen approach delivers 3x more qualified leads compared to generic campaigns. We go beyond traditional lead generation by focusing on:
- Data-Driven Insights: We analyze buyer behavior, intent, and pain points before designing campaigns.
- Personalized Outreach: We nurture leads with personalized messaging based on user journeys.
- Multi-Channel Approach: Leveraging a mix of inbound and outbound strategies, including PPC, SEO, email, and social.
3. Can a performance marketing agency reduce my customer acquisition cost (CAC)?
Yes, our clients have seen a 25% reduction in CAC within the first 90 days. How did we do? By refining ad strategies and using audience segmentation, we:
- Focus on High-Intent Audiences
- Retarget Existing Prospects
- Automate Lead Nurturing
4. How did you use data to optimize campaigns in real-time?
We rely on real-time performance analytics to make informed decisions. Our optimization process includes:
- Understanding user behavior and intent.
- Identifying bottlenecks and improving landing pages.
- Ensuring optimal ad placement and timing.
5. How can a top agency help my business generate leads beyond traditional SEO and PPC?
Our alternative lead-gen techniques drive 40% higher engagement compared to traditional methods. We incorporate innovative approaches such as:
- Answer Engine Optimization (AEO): Optimize content for featured snippets and voice search.
- Content Syndication & Guest Posting: Increase visibility through trusted industry platforms.
- Webinar & Event Promotion: Drive qualified leads through highly targeted event audiences.
6. Can Prospects Pulse help increase customer lifetime value (LTV)?
Yes! Generally, our clients see a 25–35% increase in LTV within 6-8 months. We focus on retention and re-engagement to boost LTV by:
- Customer Retargeting Campaigns
- Email & Loyalty Campaigns
- Upsell & Cross-Sell Strategies
7. What is your approach to reducing cart abandonment rates for e-commerce brands?
We apply a multi-step approach to minimize cart abandonment:
- Exit-Intent Popups: We know how to capture leads before they leave.
- Abandoned Cart Email Sequences: Our email expert brings back potential buyers with personalized offers.
- Retargeting Ads: We re-engage users across platforms with relevant product reminders.
8. How can I get high-quality leads through inbound marketing?
You should focus on intent-driven content and personalization by:
- Content Mapping: Aligning content with each stage of the buyer’s journey.
- Lead Scoring & Nurturing: Prioritizing high-intent leads and nurturing them effectively.
- SEO & AEO Optimization: Ensuring your content appears where high-intent users are searching.
Our inbound strategies generate 2x higher conversion rates compared to traditional lead-gen methods.
9. How can SaaS companies reduce churn rates and improve retention?
By re-designing retention-focused campaigns that:
- Onboard New Users Effectively: Ensuring customers get value from day one.
- Proactive Support Campaigns: Identifying and addressing friction points.
- Reactivate campaigns: Engaging inactive users with relevant offers.
SaaS clients see a 15–20% reduction in churn within 90 days.