Preparation Built the Pipeline, Not the Event

Attending an event without preparation might result in some write-ups and photos for a LinkedIn post, but what about the business side of things?

This time, at Prospects Pulse Ltd. we made sure to prepare properly.

Before London Tech Week, we considered the list of attendees and exhibitors a valuable database. We,

1. Scraped every attendee and exhibitor.
2. Qualified them against our ICP (Ideal customer profile)
3. Built a list of the real fits.
4. Gave each a reason to meet us by doing homework on their business challenges.
5. Launched a campaign before the event.
6. Delivered the work we had already built for them.

The reason for the meeting was not a pitch.

It was a buyer list we researched and built for their business.

20 in-person meetings happened.

23 warm replies now turning into meetings.

The event did not create the pipeline.
The preparation did.

#LondonTechWeek